#ProudPA veteran Jennifer Corcoran is the founder and CEO of My Super Connector, an award-winning social media consultancy. In a nutshell, she helps ambitious professionals and entrepreneurs to polish up their LinkedIn profiles and connect with finesse in order to achieve both career and business success. Here are her top tips to build your online presence:
Your profile is your biggest asset on LinkedIn. No matter what kind of engagement you do (connecting, posting, creating articles, live video, endorsing, making introductions, engaging with groups and content etc.) the number 1 commonality linking them is that YOUR PROFILE is attached to all of it.
Did you know that LinkedIn is currently the number 1 space to grow your personal brand faster than anywhere else online? There are currently over 610 million professionals on the platform and 40% of active monthly users use LinkedIn daily.
That being said only about 1% of monthly users are sharing content on a weekly basis. This means that with the right profile and a solid connection and content strategy you will have a massive opportunity to build your authority and win the trust of potential clients in your network. Quite simply – even by posting anything on LinkedIn you will be ahead of hundreds of millions of users on the network.
Success on LinkedIn lies in your ability to build trusting and meaningful relationships with your connections and network. In order to build this trust, you need to build a solid foundation using your LinkedIn profile and personal brand.
My top tip to achieving LinkedIn Profile Success is to invest time and effort in your profile optimisation and personal brand.
Now you might ask yourself, why is a personal brand necessary? Surely only big brands have to worry about something like this.
The answer is, your personal brand is everything that makes up you! Your reputation, your personality, your online presence and your energy. Your brand is expressed through all the different ways you communicate. The first way most people will engage with you is online, and the best way to ensure that you’re communicating your brand is to own it, develop it and maintain it.
You only have a few seconds to make that vital first impression.
Humans are innately wired to make snap decisions, if you don’t grab my attention with the top section of your profile with a strong and impactful personal brand – I’m moving on to someone else.
If you want to learn more about how you can fully optimise your profile, raise your visibility and personal brand on LinkedIn please check out my new course ‘LinkedIn Profile Success’.
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