Smartphones are now a vital part of our day to day lives, so much that people are now almost unable to leave the house without them. For this reason, mobile devices provide the perfect opportunity for businesses to market their products.
There is a huge range of methods that you can utilize when it comes to mobile marketing and some of them can be found below.
SMS marketing is one of the oldest form of mobile marketing. The marketer will send a text to customers which includes information or offers that the customer may be interested in.
This is especially effective if the customer has opted in to receive these messages, meaning that she is interested in your product or service.
Users can scan a QR code using their mobile devices and then be redirected to the web page where the code is linked. This page will contain more information or offers about a business.
The great thing about this option is that it is low cost and sometimes even free, and it can help you attract new customers in a fun and engaging way.
By using the GPS on a phone, location based marketing is used to market a business in the immediate area of the mobile user. A good example of this is when you get ads for the restaurants around you.
This is an effective form of marketing as it allows you to deliver relevant information to the users who are currently near your location.
This type of marketing is one step ahead of SMS as it allows you to send not only text but also other forms of multi-media, such as images, audio, and even video. Although this is a more efficient way of marketing a product, it is more expensive than SMS.
This type of marketing includes ads that appear while users play games on their mobile devices. These can either appear as a pop up or as a full page at certain points of the game.
Sometimes you can choose to watch a video in order to get more points or coins in a game.
The majority of mobile apps will allow you to include advertising in the app design. A good example of this is social media apps where adverts appear as banners or as separate social media posts.
Mobile marketing provides businesses with a great way to generate tailor made messages using a marketing channel that has a huge number of potential customers. If you are not already using it, you should definitely consider including mobile marketing in your marketing campaign as soon as possible.